- Cognition
- Posts
- Creator-Platform Fit
Publishing three years online convinced me there exists a Creator-Platform Fit.
As much as you’d like to kill it on all platforms, I don’t think you can.
Because each platform demands two things: Prerequisites and Personality.
Prerequisites are content formats, lingo, length, algorithm, depth in content, etc. Twitter wants you to build in public. Reddit wants you to share your nuanced experiences, newsletters aim to dive deep, Instagram wants you to feed on attention. LinkedIn wants you to... never mind.
Personality is who you are as a creator. Newsletters are for slow writers. Instagram, for folks who comfortably post real-time updates. Reddit is for rabbit hole diggers (idk is that a term?)
You gotta explore and figure out YOUR best platform as a creator.
I built an audience of 7k on LinkedIn. I like what the algorithm offers to creators but its environment sabotages my growth - both as a creator and consumer.
On the other end, I am exploring Reddit.
It feels more like my kinda platform. I say one stupid thing and I'll get bashed. There's always criticism and counterarguments pushing me to do my best.
Another underlying nuance is different industries/niches perform better on different platforms. Travel creators do well on YouTube and IG. Entrepreneurs write best in essays/newsletters.
Although you’re a text person, you might want to choose a video platform because you get the best exposure on it (Ex: Food Recipes.)
But eventually, you must be comfortable with what the platform demands of you to survive long. I wouldn’t have been tweeting for three years if I didn’t have a “Oh this is cool let me tweet this” personality.
Think about it.
PS: I am aware I have been MIA. I had a few issues with Stipe, causing troubles with onboarding sponsors. I will focus on volume and publish short theses like these, along with our usual long case studies.